MILAN — Giorgio Armani SpA is expanding its travel retail business through the opening of six Emporio Armani stores and five Armani Jeans shop-in-shops in the first half of the year.
This story first appeared in the May 11, 2010 issue of WWD. Subscribe Today.
Following the unveiling this spring of the first Emporio Armani stores at the Sydney and Shanghai Hongqiao airports — and the second venue at Milan’s Malpensa Airport — by July the company plans to open units at Macau’s City of Dreams resort and casino and at the Miami and Nice airports.
With a new Armani Jeans concept store in a color palette of warm gray and night blue, the company has scheduled openings of two stores at Rome’s Fiumicino Airport, two spaces at Amsterdam Schiphol Airport and one banner at the Prague Airport within the next two months.
The company said that, with 29 Emporio Armani points of sale, one Giorgio Armani boutique and seven Armani Jeans spaces in the world, the group’s “program of travel retail openings is not only well established but also sets a significant presence in the world’s most important airports, with the support of strong partnerships with leading retailers.”
John Hooks, deputy chairman of the group, said earlier this month that the company has signed an exclusive deal with Macy’s to promote the Armani Jeans line in the U.S., with the goal to start in the fall and reach 200 doors in the next two years.