MILAN — Giorgio Armani SpA has opened its first signature brand travel retail boutique at Hong Kong International Airport.
This story first appeared in the May 18, 2009 issue of WWD. Subscribe Today.
Women’s and men’s apparel and accessories are available at the store, which covers 972 square feet on one floor. Armani said he was “very proud” about the foray in travel retail for his namesake brand, saying that “introducing apparel in addition to accessories into this market was an innovative move which turned out to be a concrete success.”
The designer has opened 22 Emporio Armani retail spaces in airports over the last four years carrying accessories and apparel. The designer said he chose the Hong Kong location since it is one of the world’s most important and prestigious airports.
Handmade brushed silk panels are defining elements of the store, which is furnished with Armani Casa pieces. The gray stone-paneled floor and gray fabric panels on the walls contrast with a shiny dark ceiling and focal lighting areas. To mark the opening, Armani designed a range of eyewear and writing instruments only available at Hong Kong’s airport boutique.
The rounded sunglasses with a metal silver curve on the temple are available in black glossy plastic with special shaded brown lenses. Produced in a limited quantity of 50 pieces, the glasses feature the writing “Giorgio Armani Hong Kong International Airport” engraved on the internal frame and come with a special black box and customized case packaging, both with the same engraving.
Fifty pieces of Armani’s Montenapoleone Collection pens and 10 of the designer’s Regal Collection pens will be available at the Hong Kong airport store and packaged with a number on a silver tag, accompanied by a numbered card signed by the designer.