Gen Z wants to stand out even when it comes to activewear.
Nike, Adidas, Under Armour, Puma and other big players continue to command the lion’s share of the market, but upstart brands are gaining the attention of men — and women — looking for something a little bit different.
From Rhone and Tracksmith to Vuori and Fourlaps, consumers are embracing these newcomers as they seek some differentiation on the gym floor and the running track.
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Report: @jeanpalmieri
Photographer: @chrismiggs
Model: @coachblakeroberts
Styled by: @luiscampuzano
