STEPPING OUT: Footwear brand Aska is switching gears and trying its hand with retail on the West Coast.
It’s a different tack for the business, which did a brief stint with a pop-up space on Mott Street in New York, and is now looking to ride the wave of industry buzz that’s currently settled around the Los Angeles area as it looks to grow its business. The company has now moved across the country, settling into new store space on Brighton Way in Beverly Hills that’s set to open its doors Friday.
Founder and creative director Kate Gordon called Beverly Hills an “iconic neighborhood for fashion” in explaining the site choice.
The 800-square-foot selling space is very much in keeping with inspiration for the brand, which is taken from architecture’s structured and clean lines with Carrera marble displays and oak flooring, punctuated by black leather chairs.
The line—all of which is made in Italy—includes sandals with chunky soles, leather ballet flats and booties using materials such as crocodile-stamped leather and pony hair. The line retails from $198 to $595 and is sold through Aska’s Web site as well as select retailers.
The brand was launched in 2014 by Gordon, who recently launched a second line called Claetyn Wood.
A spokeswoman for the brand said the store’s previous location in New York, which closed in November, was not the best fit for Aska and that the company would still consider real estate for a store elsewhere in the city.