Analyst: Success of Asos Is Based on Strategic Pricing, Assortment

In a research report from retail analytics firm Edited, online retailer Asos is a best-in-class company with a winning formula.

With online annual sales growth rate of 35 percent for the trailing 12 months, according to S&P Capital IQ, Asos is also able to maintain a gross margin rate of nearly 50 percent with pre-tax earnings showing a 5 percent annual gain.