Shoe display sponsored by Matisse. Photo courtesy of Americas Mart.

New retail concepts and body-inclusivity were prevailing themes at this year’s June Atlanta Apparel Market held in Atlanta. Holiday and Game Day styles were presented across seasonal collections that included denim and shoes for fall, as well as summer immediates. Exhibitors reported “strong” appointments prior to the start of the market and the firm said it has continued to see a rise in attendance at its educational events at the show.

The event underscored its offerings in resort and “design-driven” accessories and clothing collections, in addition to an expanded Shoe Studio and its ready-to-wear offerings. The company said its Atlanta Apparel’s Accessories collection pulled in double-digit growth for lines new to the Atlanta area, including Beaded by Meg, Belsi’s Jewelry, Cecelia Designs Jewelry LLC, Double T Sales, Ettamarie’s, Great American Sock & Glove, Helene Thomas, LeMel, Marli and Lenny, ReadeRest, Spirit Hoops and Zola B Designs, among others. The market featured Atlanta Apparel’s largest-ever Now young contemporary collection, which included 1 Capsulle for All, Allie Rose, Blues & Greys, IAM Apparel,Inc, SIA Apparel, Tea & Cup, Thyme Apparel and White Birch. And, show attendees also engaged in “Sips & Snaps,” photoshoots with featured accessories, and Game Day.

Kesha Henderson, the owner of Funky Flair Boutique in conversation with Chastity Garner of GarnerStyle. Photo courtesy of Americas Mart. 

Chastity Garner, influencer from Garnerstyle, partook in a question-and-answer session with Kesha Henderson of the Funky Flair Boutique in Marietta, Ga., and shared “how she pushes the boundaries of plus-size fashion” by highlighting “body positivity and key strategies for retailers to incorporate, merchandise and style a range of sizes seamlessly alongside all their apparel and accessories.” In addition, Garner styled 12 models for a demonstration at The Matisse Kickoff Party at Atlanta Apparel, the company said.

The show’s permanent collection, Gallery 11 West, featured a select group of contemporary brands, including 4our Dreamers, A/C Collective, Black Halo, Boyish Denim, Brothers & Sisters Showroom, Brown Allan, Caju Brasil, Chan Luu, Driftwood, EMG denim, Garbe Luxe, Go by Go Silk, Jet by John Eshaya, Lost in Lunar, Mare Mare, Marrakech, Mauritius, Roberta Sher, Simpatico Showroom and Unreal Fur.

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