Audemars Piguet has tapped Jasmine Bapic as vice president of Latin America, effective Feb. 1. She assumes the position following the promotion of Antonio Seward, the previous managing director of Latin America, who was named chief executive officer of Audemars Piguet Spain.

In her new role, Bapic will head sales and marketing efforts for South America, Mexico and the Caribbean. She will report to Francois-Henry Bennahmias, president and ceo of Audemars Piguet, The Americas.

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