ON THE AVENUE: Avenue Stores, which specializes in plus-size women’s fashion at value prices, has launched a mobile app with several features to encourage greater consumer engagement.
Created in partnership with PredictSpring, a mobile commerce platform, the app enables shoppers to purchase items and have them shipped to their local Avenue store and to use the private label credit card to simplify the purchasing. In addition, Avenue offers $1 standard shipping for any in-app purchase.
PredictSpring integrated with Salesforce Commerce Cloud to deliver a “market-ready” app in four weeks, Avenue said.
Mobile shoppers are a growing segment of the company’s online business.
Avenue operates more than 269 stores across 38 U.S. states and has been expanding its online offering.