B Collection by Bobeau has opened a Meatpacking District pop-up, located at 410 West 14 Street, which will be open through mid-January.
The pop-up will carry the collection, which is made up of women’s knitwear pieces, along with Emu footwear, Lizzy James jewelry Bobble water bottles, plants from Flower Girl and August handbags.
“With this whole concept of the pop-up store, we wanted to make it a destination and a true experience,” said Michelle Hoover, the director of merchandising at B Collection by Bobeau. “Throughout the duration of the pop-up we are going to have a lot of events.”
B Collection by Bobeau, which was introduced this fall, is an offshoot of Bobeau, a women’s knitwear line based in Los Angeles that’s sold in retailers including Nordstrom, Dillard’s, Bon-Ton and Bloomingdale’s.
According to Hoover, Bobeau is more item-driven while B Collection by Bobeau is more lifestyle-driven and offers seasonal collections. The collection includes knitwear that ranges from around $56 for a peplum top to $158 for a coat. Hoover said the focus is on fit and fabrication.
While brand recognition is strong on the West Coast and in the South, the brand is hoping this pop-up will familiarize the New York market with the line, which is owned by Crew Knitwear, a Los Angeles-based manufacturer of women’s and young contemporary apparel founded in 2001 by Chris and Peter Jung. Crew also owns H.I.P., a juniors line.
Tricia Franklin, who formerly served as an executive at Kellwood, joined B Collection by Bobeau as chief executive officer in 2015.
“As we grow the brand, we wanted to create a New York footprint and felt a holiday pop-up shop was a great way to introduce the brand to the city, creating awareness and demand during the busiest shopping season of the year,” Franklin said.