Patricia Babka has been named vice president of sales for Gramicci, a California-based outdoor lifestyle brand.

This story first appeared in the March 11, 2009 issue of WWD. Subscribe Today.

Babka was most recently general manager for the Americas at Skins USA. Prior to that, she was national sales manager for Pearl Izumi’s cycling division.

At Gramicci, she will be charged with expanding the company’s sales force and will work to create stronger relationships with retail clients while seeking new customers.