By  on March 10, 2016

On Bag Borrow or Steal, it’s easy to peruse through the pages of rentable bags, from a pale yellow Saint Laurent tote that will cost someone $125 a month to an electric blue Alexander Wang bucket bag at a cost of $100 a month. But inspiring someone to pull the trigger on said rental or purchase via smartphone, not so easy.

So the Seattle-based company — where consumers can also sell their designer purses — enlisted another Seattle firm, mobile content marketer Zumobi, to help it drive more mobile traffic. The two companies today revealed the launch of what Zumobi is calling a micro-zine that culls already-existing content from a company — a blog along with Twitter and Instagram feeds in Bag Borrow or Steal’s case — and packages it into a single, shoppable place that’s not an app and not just another Web site.

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