By  on June 23, 2016

Bailey44 is thinking locally before rolling out retail nationally.

In its 10th year of business, the women’s contemporary brand is opening its first freestanding store today in Newport Beach, Calif., and stocking it with a new handbag and a denim collection. Measuring 1,700 square feet, the flagship for the Vernon, Calif.-based company is opening at Lido Marina Village six months after its anticipated unveiling due to delays with the new retail development, which is also counting Jenni Kayne, Planet Blue, Nobu and Clare V. among the fashion and food purveyors. To fit in with the affluent, coastal neighborhood, Bailey44 replaced the New York florist that it originally designated to set up shop inside the store with Studio La Fleur from neighboring Costa Mesa.

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