Bailey44 is thinking locally before rolling out retail nationally.
In its 10th year of business, the women’s contemporary brand is opening its first freestanding store today in Newport Beach, Calif., and stocking it with a new handbag and a denim collection. Measuring 1,700 square feet, the flagship for the Vernon, Calif.-based company is opening at Lido Marina Village six months after its anticipated unveiling due to delays with the new retail development, which is also counting Jenni Kayne, Planet Blue, Nobu and Clare V. among the fashion and food purveyors. To fit in with the affluent, coastal neighborhood, Bailey44 replaced the New York florist that it originally designated to set up shop inside the store with Studio La Fleur from neighboring Costa Mesa.
Rhoxanne Villaseñor is keeping her family's "rh" theme alive.
Like her brother, Rhuigi of Rhude Villaseñor has a background in design. She launched The Rhod, a jewelry brand named after her father, several years ago, around the same time that her brother launched his cult-favorite streetwear brand. The Rhod, Villaseñor said, was mainly costume jewelry made of brass with gold plating. She has since elevated to fine jewelry, working strictly with gold and diamonds for Rhox, her newest jewelry venture. "As I’m getting older, it was important for me to be true to myself," said Villaseñor. "The way we marketed and branded Rhox, it’s more studio-artistic. I’m using fruits to reflect body parts and shapes because I want people to visualize themselves without comparing [themselves to] another person. The images are vibrant, bright, and it’s a reflection of me and my spirit. I want to bring joy to people — I do it for a living." 🍋
Victoria’s Secret has been sold – and Les Wexner is stepping aside.
Parent company L Brands sold 55 percent of the intimates giant to Sycamore Partners for $525 million. The deal includes the Pink brand. Victoria’s Secret will become a private company, while L Brands’ remaining operation, Bath & Body Works, will become a standalone public firm.
Following the transaction, Wexner – who has come under fire over the last 18 months for Victoria’s Secret failure to adapt to changing market conditions, his relationship with Jeffrey Epstein and alleged sexual harassment at the company, will transition from chairman and chief executive officer to chairman emeritus of the company he founded.
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