Inside the Balenciaga Madison Avenue store.

Balenciaga continues its recent retail push, today opening an uptown store at 840 Madison Avenue, a space previously occupied by Gucci. The store is the first in New York to reflect the design vision of artistic director Demna Gvasalia, with his new industrial-inspired retail environment that has already been installed in Balenciaga’s Paris flagship. It’s also the brand’s first uptown store.

There are two stores on Mercer Street in SoHo that still bear the green marble-filled design concept of Gvasalia’s predecessor at Balenciaga, Alexander Wang. The brand previously had a store in Chelsea, which closed in October 2012.

Inside the 1,800-square-foot Balenciaga store on Madison AvenueNaho Kubota

The 1,800-square-foot space on Madison will house the women’s, men’s and accessories collections. The mood is meant to feel like a fashion factory/warehouse with ample use of textured concrete and glass. Aluminum foil-covered conveyor rails hang from the ceiling, there are silicone curtains in the fitting rooms, benches are covered in synthetic leather and the display tables are aluminum. The store also features three statues from American artist Mark Jenkins, as well as the Balenciaga logo carpet that appeared on the women’s fall runway.

The store opens the day after Gvasalia was in New York to receive the International Award from the Council of Fashion Designers of America.

Inside the Balenciaga store on Madison Avenue.  Naho Kubota

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