PARIS — Balenciaga’s winning streak continues.
Hot on the heels of one of the most acclaimed collections shown during Paris Fashion Week, the French house said Thursday it will christen a flagship boutique in Hong Kong this weekend.
Joyce, one of Balenciaga’s key retail allies in Asia, will own and operate the 1,700-square-foot franchise in the Entertainment Building on Queens Road Central. It will stock women’s and men’s ready-to-wear and accessories amid an “artificial landscape” decor found in the other two Balenciaga flagships in New York and Paris.
Balenciaga designer Nicolas Ghesquière collaborates with French artist Dominique Gonzalez-Foerster on store design. The Hong Kong location will feature a “mountain landscape” composed of pastel blue, pink and yellow tiles, Balenciaga said in a statement.
Ghesquière was not available for comment.
James McArthur, Balenciaga’s president and chief executive officer, said the brand is “going consistently from strength to strength. We have ambitious plans for the coming few years and this beautiful flagship store is one more important step.”
Other recent Balenciaga openings include in-store shops in Harrods in London, Galleria in Seoul, South Korea and Mitsukoshi in Taipei, Taiwan.
One of Gucci Group’s “emerging brands,” Balenciaga was given until 2007 to break even, a target it expects to reach soon, driven by strong momentum at wholesale, the enduring appeal of its “lariat” handbags, rapid growth in markets like Japan and a recent expansion into more affordable products.