By  on August 30, 2019

MILAN — The new Bally flagship in Milan is hard to miss, located on the corner of two of Milan’s main streets — luxury haven Via Montenapoleone and the busy, high-end Via Manzoni, across from the Armani Hotel and Emporio Armani megastore.

The three-level, 6,048-square-foot store, called Bally Haus, opened to the public on Tuesday and will be officially unveiled in October. It is an indication of the importance of the Italian market for the brand and it emphasizes its Swiss heritage, while nodding to its Italian and Milanese influences.

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