MONTREAL — Banana Republic is hunting for business in Quebec, with its first four stores there scheduled to open in August.

All four units will be located in malls in the Montreal metropolitan area. The region is already home to Old Navy, which opened its first stores in the province last year, as well as Gap stores.

With its affinity for fashion and luxury products, Quebec is a natural market for expansion, said Marka Hansen, president of Banana Republic.

“We are really excited about bringing Banana Republic to Quebec,” Hansen said. “We actually have so many loyal customers who come from Quebec to shop in our other Canadian and U.S. stores. Expanding our brand portfolio in Quebec builds on well over a decade’s worth of retail experience in the country. Canada will continue to be an important long-term growth market for us.”

There were 18 Banana Republic units in Canada as of the end of January, 99 Gap stores and 53 Old Navy locations, according to the Gap Inc. Web site.

This story first appeared in the May 9, 2005 issue of WWD. Subscribe Today.

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