After 10 years on Newbury Street, Barbour has relocated a few blocks east to a 2,600-square-foot space — nearly triple the size of its former location.
Barbour Inc., the North American subsidiary of J. Barbour & Sons, Ltd., started welcoming shoppers May 22 to 79 Newbury Street, including some familiar faces from its old address at 134 Newbury Street. With two floors of space instead of one, the boutique offers a wider assortment of women’s and men’s merchandise.
The brand’s motorcycle-inspired Black Streak items consist of leather jackets, skirts and pants as well as less overtly biker-friendly pieces such as black jacquard trousers, silk T-shirts and fitted dresses. Sold within Barbour International’s heritage collections, Black Streak has a lifestyle counterpart collection called Tourer, which consists of easy-to-wear sporty pieces with biker details such as printed T-shirts, fitted camisoles, pants, skirts, dresses and knitwear. The men’s side of Barbour International has designed motorcycle-friendly styles since 1936.
So far the most popular items for women in the new Boston store are the $399 Trevose jacket in navy and the $369 Oak reversible trench in pewter, a Barbour spokeswoman said. In its new location Barbour resides near Ralph Lauren, Restoration Hardware, Guess and John Lewis. In the U.S., Barbour also has two freestanding stores in New York, two in Chicago, one in Philadelphia and another in Ardmore, Pa., as well as boutiques in Washington, D.C., Princeton, N.J., and New Haven, Conn.
Christopher Sapienza, head of Barbour retail for North America, said of the Boston store: “We look forward to providing a richer, well-rounded shopping experience for our fans.”
Established in 1894, the family-held business is based in South Shields, England, and is widely known for its British Countryside-inspired waxed cotton and quilted jackets that are sold within its Heritage collection. The company, which owns and runs a factory in South Shields, employs more than 800 people.