By  on June 20, 2018

Barneys New York has big plans for FiveSeventyFive, its new proprietary women’s collection, named for the address of the retailer’s Manhattan headquarters, where the design staff is housed. FiveSeventyFive now includes apparel and footwear, with accessories, including leather handbags, costume jewelry and belts, to be offered in the fall. The ultimate goal is developing FiveSeventyFive into a full lifestyle brand, with a similar offering for the opposite sex.

“We’re also strategizing for a potential men’s launch in the first quarter of next year,” said Jennifer Sunwoo, chief merchant. “With the launch of FiveSeventyFive, we’ve expanded our portfolio of proprietary brands as we continue to build the exclusive edit that further differentiates Barneys New York.”

To continue reading this article...

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus