Barneys New York, which is known for discovering new designers and selling them exclusively, has hired another talent scout.
Marina Larroudé, formerly with Teen Vogue, has joined Barneys as fashion director where she will be among those at the luxury store with responsibilities revolving around designer discovery, product development and marketing, according to the company. She succeeds Tomoko Ogura, who joined Vince as vice president and brand director last June.
At Teen Vogue, Larroudé served as fashion and accessories director for two years. At Barneys, she will report to Jennifer Sunwoo, executive vice president and general merchandise manager of women’s and brand licensing. It’s not unusual for luxury retailers to tap fashion magazines for key positions.
“Larroudé will be working closely with established and emerging brands, leveraging exclusives which will continue to reinforce and further elevate the discerning edit of Barneys New York products,” said Sunwoo. She said Larroudé will provide “a fresh outlook and discerning editorial eye,” adding, “Marina shares our enthusiasm for discovering new designers and dedication to nurturing emerging talent, which falls directly in line with the Barneys DNA.”
Additionally, Larroudé will collaborate on the Barneys New York women’s private label ready-to-wear, shoes, handbags and accessories, from design through production. Larroudé will also manage all trend reports, and liaise between vendors, the merchant team and the marketing team to select the products featured in mailers, digital look books, social media and thewindow.barneys.com.
As fashion and accessories director at Teen Vogue, Larroudé oversaw all fashion content for the magazine and online shoots. She helped choose trends for the publication and identify emerging designers and talent.
Before Teen Vogue, Larroudé spent eight years at style.com and men.style.com, working as the fashion market director and market editor, respectively. Larroudé has also worked for Temperley London and Vogue Brazil, and graduated from Fundação Armando Alvares Penteado in São Paulo, Brazil.