BOSTON – With confidence and cool, quirky attitude, Barneys New York is bringing its brand of modern luxury to this city known for its retail tradition and preppy look.

“Vivre la difference,” asserted Howard Socol, Barneys New York’s chairman, chief executive and president, during a tour of the two-level, 45,000-square-foot flagship opening Friday in the Copley Place center here. “We are showing Boston our Barneys assortment.”

For complete coverage, see tomorrow’s WWD.

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