Josh Lieberman

Barneys New York, in a key appointment reflecting where the luxury retailer sees most of its future growth, has promoted Josh Lieberman to executive vice president of digital.

Lieberman now oversees Barneys’ e-commerce and digital businesses, and is responsible for its marketing, merchandising, operations, creative and technology. He joined Barneys in November 2012 and was senior vice president of digital marketing.

“From behind the scenes, Josh has really been the driver of our fast-growing e-commerce business and expanding digital portfolio,” said Daniella Vitale, Barneys’ chief operating officer and senior executive vice president. “He has provided incredible leadership, poise and guidance through the ever-changing world of technology.”

Vitale said Lieberman “will now oversee a business unit that will be the force behind Barneys’ growth. He is well-respected and exemplifies the power of mentorship to a young, but fast-growing team.”

Vitale also said Lieberman “got us through an arduous re-platforming and will provide clarity, vision and a proper strategy for the future. This was really lacking before we promoted him.”

In February, Barneys opened a store in the Chelsea section of Manhattan, on the site of its original store, but no more stores are planned. With its sharply edited luxury assortment, Barneys has little room left to open additional locations and sees greater opportunity online, as well as through renovations, style advances and same-store sales. Since 2011, around the time that Vitale and Mark Lee, chief executive officer, joined Barneys, the company has been developing greater digital and omnichannel platforms. Saks Fifth Avenue and Neiman Marcus got into e-commerce long before. Barneys is owned by Perry Capital and Richard Perry is looking for an investor to buy some or all of the retailer.

The company credited Lieberman with having improved the overall functionality of the web site, including  the speed of the digital platforms. Most recently, he oversaw a revamp of barneys.com and BarneysWarehouse.com, as well as Barneys New York apps.

Lieberman succeeds Matthew Woolsey, who left the store to become managing director of Net-a-porter.

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