By  on August 17, 2017

The game of telephone is getting an upgrade. Consumers are increasingly being swayed by social product placement, specifically consumer-generated content.

A new report released by BazaarVoice, a network that connects brands and shoppers, reviewed the rising relevance and ROI of CGC. The results were collected by a third-party research partner, Maru Matchbox from a survey of over 3,000 online shoppers in the U.S., U.K., Germany and France. The primary purpose of the study was to improve understanding of the role of CGC throughout the shopping journey — from product discovery to post-purchase.

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