Beauty Collection is set to open its fifth store next month with a 2,100-square-foot location in Manhattan Beach, Calif.
According to Beauty Collection chief executive officer Shawn Tavakoli, the store will feature niche brands such as Bumble and bumble, House of Creed, Moroccanoil, Smashbox, bareMinerals, Lippmann, Epicuren and Natura Bissé. Makeup artists, stylists and aestheticians will offer high levels of service in the store, said Tavakoli, adding there is a more intimate beauty environment than past units.
“Opening a Beauty Collection in Manhattan Beach gives us the opportunity to further our brand and our passion for beauty,” he added. Beauty Collection offers more than 200 prestige and salon brands with more than 30,000 items in its physical stores and its e-commerce site.