For the fourth year, Saks Fifth Avenue’s New York flagship relinquished control of its tony makeup counters this month to support Look Good Feel Better, the charitable program that helps people with cancer address appearance-related side effects of their treatments.
The annual Look Good Feel Better National Beauty Editors Day teamed 50 beauty and lifestyle magazine editors working with 26 beauty brands with eager consumers willing to donate $40 to the cause for a consultation. Participating brands included Nars, Sisley, Tom Ford and Armani, with participating magazines including Cosmopolitan, Allure and Harper’s Bazaar.
Beauty editors spent 30 minutes with each consumer, with consultations covering a range of topics, including current beauty trends, inspiration and insider secrets, specific beauty advice and product demonstrations. Roughly $100,000 was raised.
“National Beauty Editors Day is now an annual signature event,” said Louanne Roark, executive director of the Personal Care Products Council Foundation and the Look Good Feel Better program. “This is an unprecedented collaboration between beauty magazines, beauty brands and consumers — all meeting at Saks Fifth Avenue to celebrate and support women with cancer. The day speaks volumes about the importance and power of beauty as a tool for healing and hope.”
“We were delighted to welcome again top beauty and fashion editors to Saks Fifth Avenue for Beauty Editors day to collaborate with Look Good Feel Better’s program,” said Kate Oldham, Senior Vice President, Beauty, Saks Fifth Avenue. “It is a wonderful opportunity to invite customers, friends and family to join in this incredibly rewarding event that provides a special experience for women in support of this meaningful cause.”
Look Good Feel Better offers free workshops and support to people with cancer that include lessons on cosmetics, skin and nail care, wigs, turbans, accessories and wardrobe styling to help them to feel beautiful and confident during treatment. Since the program began in 1989, it has served approximately 950,000 people with cancer in the U.S. and an estimated 1.7 million people with cancer around the world.