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Appeared In
Special Issue
Beauty Inc issue 06/05/2015

SHOPPER: Ginger Gabriel
DATE/TIME: 5.7.2015, 6:38 p.m.
STORE: Ulta
LOCATION: 8160 Park Lane, Dallas
TOTAL SPENT: $90.98

This story first appeared in the June 5, 2015 issue of WWD. Subscribe Today.

Ginger Gabriel visits Ulta about once every three weeks. “I’ve always been a makeup person,” Gabriel says, noting she routinely checks out Yahoo Beauty and has taken Bobbi Brown makeup classes at Nordstrom. “As I’ve gotten older, I’ve tried to stay away from glossy, shiny things.” A program director for a wound-care center, Gabriel, 60, stocked up on Drench shampoo, recommended by her hair stylist, and some new cosmetics she had spotted online. Becca’s shimmer powder appealed to her as a highlighter, and she stepped out of her comfort zone with NYX blue gel eyeliner. “It’s not really me, but it’s fun and I thought I’d give it a whirl.” Gabriel also wanted to test NYX’s hot pink blush stick. “When I did a Bobbi Brown consultation last year, they recommended a color that I would never have chosen, but when you put it on it was not as bright as it looked, so I thought I’d try this.”

SHOPPER: Danielle Monogue
DATE/TIME: 5.9.2015, 6:25 p.m.
STORE: Sephora inside J.C. Penney
LOCATION: 6051 Skillman St., Dallas
TOTAL SPENT: $56

Danielle Monogue, 28, a window treatments buyer for J.C. Penney, is a makeup minimalist, but she is careful about skin care. “I went to the beach last weekend, and my skin is tired,” Monogue says. That brought her into Sephora early one evening in search of Dr. Jart’s Water-Full Hydrogel Mask. As she perused the displays, the colorful packaging of Sephora’s masks caught her eye. Monogue examined the varieties, noted the price, and picked up two. “The Sephora mask is a bargain,” she says, “so if I like that one better I’m going to use it.” Monogue keeps up with new products and beauty trends via Allure, Marie Claire, Vanity Fair and blogs, but keeps her cosmetics routine simple. “I’m in a rush every morning,” she said. “I don’t leave myself enough time to go full-blown.” Monogue appreciates Sephora’s loyalty program. “If I get enough points,” she says, “I get free stuff throughout the year, and a birthday gift.”