By  on March 9, 2007

Florence Sender is bringing her 30 years of experience in the food business to the beauty industry with the launch of Befine, a skin care line designed to bring health benefits from food to the skin.

Based in Newton, Mass., the new skin care marketer is teaming up with drug store retailer CVS to introduce the 14-item line. Designed to cleanse, moisturize and tone all skin types, Befine aims to provide consumers with a daily skin care regimen. Although the line started rolling out in about 3,000 CVS stores in January, the company plans to reach 6,100 stores by April.

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