In the sout, college football is more than mere sport. It’s a way of life — some would even say it’s a religion.
So score one for Belk and its marketing team for tying into the college football bowl craze through its sponsorship of the annual Belk Bowl. Belk also sponsors the Wells Fargo Championship golf tournament on the PGA Tour; the Carolina Panthers in the National Football League; the Carolina Hurricanes in the National Hockey League, and Major League Baseball’s Atlanta Braves. It also advertises at college stadiums, among other sports affiliations, but there’s nothing like having a bowl game named after the company.
"You start one way as a baby, but why shouldn't you be able to choose your own path as opposed to culturally people telling you which way to go?" - Thom Browne at his men's spring 2018 show, where he celebrated gender fluidity. #pfw #wwdmens (📷: @delphineachard)
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)