Belk Inc., moving forward to pump up its network of flagships, will spend $10.2 million to remodel and expand its store in the Mt. Pleasant Town Centre in Charleston, S.C.
“I love the Charleston market and its sense of style,” said Tim Belk, chairman and chief executive officer. “The resident base and the strong tourist market are a powerful combination. We feel this market is a good candidate for a flagship store.”
The store is 82,000 square feet in size, but after a two-phase expansion will grow to 140,000 square feet, qualifying it as a flagship. In phase one, Belk will take over a former Earth Fare site to create a new men’s store scheduled to open in November.
In phase two, to be completed by October 2014, the existing Belk site will be remodeled and expanded by 30,000 square feet for a stronger assortment of premium brands, increased amenities and redesigned selling spaces, fitting rooms, restrooms and seating areas. A parking deck for additional traffic will be created.
The shoe department will double in size, and will feature new brands such as Isaac Mizrahi and Via Spiga, with expanded assortments from Frye, Ugg, Sam Edelman and Donald J. Pliner. The cosmetics area will reflect an “open sell” environment with new premium brands, including Jo Malone, La Mer, Laura Mercier, Chanel, MAC Cosmetics and Bobbi Brown. Women’s apparel will grow significantly with larger assortments from Lilly Pulitzer, Eileen Fisher, Ralph Lauren and Michael Kors, as well as new offerings from French Connection, BCBG, Paige, Seven and Free People. Belk said the transformation will better represent Belk’s marketing mantra, “Modern. Southern. Style.”
The 125-year-old Charlotte, N.C.-based Belk has a master plan to grow sales from $3.8 billion last year to $6 billion within five years. The company has become capital-intensive, investing $600 million over five years, from fiscal 2012 forward, in key initiatives to drive the business.
A total of $140 million over the next five years has been earmarked to convert up to 15 stores into flagships through enlargements, remodels or enhanced assortments of “premium” brands, or some combination thereof, and also enhance existing flagships. Belk currently has 15 flagships in its major markets, including Atlanta; Raleigh and Charlotte, N.C., and Birmingham, Ala., and could ultimately have 30. Two flagships, in Dallas and Huntsville, Ala., will open in 2014.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)