By  on October 20, 2019

Sam Ben-Avraham, the Project and Liberty Fairs founder, tossed a Hail Mary pass Sunday night, flooding the in-boxes of fashion industry executives with a personal plea to “Save Barneys” as he mounted a last-ditch effort to have a bankruptcy court prefer his potential offer over the stalking horse bid by Authentic Brands Group.

In an open letter, Ben-Avraham wrote: “In a few short days we are at risk of losing a cultural institution that has been an anchor point for the city for almost a century. Its impact on culture cannot be understated. The brand as we know it today will disappear from our lives if it becomes an intellectual property license operation. Its unique identity, its point of view, its cutting-edge agenda will be lost.”

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