By  on April 22, 2010

NEW YORK — After paring its U.S. retail fleet years ago, Benetton has kept a low profile. But last week, the Italian fashion firm stepped out with a party in the Meatpacking District’s Boom Boom Room to spotlight the winners of the global online casting session for the fall ad campaign, “It’s My Time,” and hinted Benetton may get some second wind Stateside.

This story first appeared in the April 22, 2010 issue of WWD. Subscribe Today.

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