By  on March 12, 2018

LONDON — United Colors of Benetton is set to unveil its new London flagship on March 15 in a different neighborhood and with a variety of tech-driven elements, WWD has learned.

Located at 89 Oxford Street, the store is close to Tottenham Court Road station, which will soon be a stop on the underground line, the Elizabeth Line. The store is part of a rapidly developing area on the east end of Oxford Street and is a 10 minute walk from the former Benetton flagship in Oxford Circus.

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