By  on October 12, 2017

Benjamin Moore has announced “Caliente AF-290” as the color for 2018. The rich, deep red is a departure from the color of 2017, “Shadow,” a dark, blue-tinged gray. In conjunction with the release, a robust color palette comprised of 23 hues that accompany “Caliente” has also been issued.

“Strong, radiant and full of energy, Caliente AF-290 is total confidence. It is pleasing, passionate and makes people feel special, like ‘red carpet treatment’,” said Ellen O’Neill, Benjamin Moore director of strategic design intelligence. “Whether used as one note or on four walls, the spirited personality of red turns heads signaling surprise and adventure.”

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