It’s all fun and games with Bergdorf Goodman’s holiday windows this year.
And interspersed between the depictions of the chess match, musical chairs, pinball players and a slumber party, there’s the extravagant decor, attention to detail and designer fashion in a mix of winter and next spring’s looks from Marc Jacobs, Dolce & Gabbana and others. “Entertainment that’s the word. We’re show business people,” exclaimed David Hoey, BG’s senior director of visual presentation and longtime window dresser.
“Every year we try to find a theme and this one sounds rather ordinary yet we do something extraordinary. We go to great lengths to exploit different craftsmanship techniques, spending countless hours encrusting surfaces with differ types of material, applying zillions of sequins for the chess game,” and employing a range of mediums, such as neon, Italian mosaic tile, needlecraft, soft sculpture, custom painted finishes. “Then we have these custom-made mannequins all laughing and smiling and having a good time, with some vintage mannequin heads from the Sixties,” said Hoey, a 23-year Bergdorf veteran. “All the windows have these bird’s-eye views. That’s the only way to show these games, looking down. it’s uproarious.”
There are seven main Christmas windows stretching along the Fifth Avenue and 58th Street sides of the store, each capturing a different and unexpected scene of, as Hoey said, “revelry, celebration and indulgent fantasy.”
BG’s good times windows depict, a spirited game of musical chairs done in Art Deco style with a surreal oversized antique gramophone; a card game set in an enchanted sculpture garden amid a menagerie of animals; a pinball machine with psychedelic animations, flashing neon, butterflies and stylized flowers; a slumber party retro style in a rumpus room; a glittering sequined game of chess; an elaborate kaleidoscopic board game fantasy inspired by a day at Bergdorf’s, and a scavenger hunt with a frenetic array of oversize objects, ornaments and trinkets.