By  on July 21, 2006

BERLIN — Hugo Boss opened a 21,536-square-foot showroom here during the Berlin fairs last weekend on Stralauer Allee.

The two-floor expanse in a former warehouse — Universal and MTV have their equally chic digs in the renovated waterside complex — has a glass back wall looking out onto the Spree River, a patio for summer entertaining and a huge living room-lounge section. The space is primarily devoted to merchandise, with the worlds of Hugo, Boss Orange and Boss accessories housed on the ground floor, and Boss Black for men and women in an open loft setup above.

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