NEW YORK — Beyond Productions LLC, the parent company of Beyoncé and Tina Knowles’ House of Deréon and Deréon brands, has signed two new licensing agreements.
One is with HYP Hats, based here, to manufacture and distribute a collection of women’s and girls’ headwear, gloves, scarves and other cold weather accessories. The company will produce these products under the House of Deréon contemporary sportswear label, as well as Deréon, a new junior line hitting stores for holiday selling.
Headwear styles will include baseball caps, newsboys and other fashion hat styles that work with the sportswear collections. Deréon headwear will hit stores in time for the launch of the sportswear for holiday. The House of Deréon headwear and cold weather accessories lines will launch in fall 2007.
A second licensing deal has been signed with Roma Industries, also based here, which will manufacture and distribute women’s belts for both labels. The belts will launch under the House of Deréon label for holiday selling. Deréon belts will be in stores for summer 2007 selling.
Both the headwear and belts lines will offer a range of styles, beginning at $40 retail.
The new licensing agreements add to the brand’s growing stable of products. The company already has sportswear, denim, furs, outerwear, handbags and footwear. The House of Deréon contemporary line first hit major department and specialty stores in February. The company projects hitting between $30 million and $50 million in first-year wholesale volume.
Earlier this month, businessman Greg Walker filed a lawsuit in the Supreme Court in New York alleging that Beyoncé Knowles neglected to pay him money he was owed for helping her find a licensing contract and is asking for $1.5 million in damages. The lawsuit was filed against Knowles and Wear Me Apparel, which does business as Kids Headquarters, and works as a partner firm with Beyoncé and Tina Knowles.