Ebay is continuing its climb out of its original positioning as an auction site.

Today, the company will integrate with e-commerce platform BigCommerce to allow BigCommerce merchants to list items for sale on eBay.

The free service for BigCommerce’s 60,000 or so merchant clients will allow users of the e-commerce platform (which provides the backend tech for online stores) to manage their inventory on the eBay marketplace through the BigCommerce control panel. Information like price and product description will all by synced. Merchants can also create bulk listings on eBay and streamline order fulfillment and management. Ebay will charge its standard fee structure per transaction.

BigCommerce is the first company to make use of eBay’s new application programming interfaces, which were revamped in October. The offering has been in testing since July. BigCommerce has also added integrations like this with Facebook, Pinterest and Amazon.

There are more than 165 million active buyers on eBay, which has been working to move on from its yard sale roots. It’s estimated that as much as 81 percent of merchandise sold on eBay is new and 87 percent is sold at fixed price.

“We’re thrilled to partner on a seamless solution for BigCommerce merchants to scale their businesses through eBay’s marketplace,” said Bob Kupbens, eBay’s vice president of business-to-consumer selling. “EBay helps every shopper find items that are perfect for them — and this integration will deliver even more choice and selection to eBay’s highly engaged and active global buyer base.”

In July, chief technology officer Steve Fisher laid out a “replatforming” of eBay, describing it as an “ambitious, multiyear evolution of our shopping platform” that “aims to deliver relevant, persistent and personalized experiences for consumers.”

EBay recently began a beta test of a shopping bot on Facebook Messenger called ShopBot, which is a personalized virtual shopping assistant powered by artificial intelligence. Users can text, talk or submit a photo to the bot in Messenger, and the ShopBot will search eBay’s estimated one billion listings to find matching suggestions.

The e-commerce player emphasized a push toward “driving the most relevant shopping experiences for consumers.” Additional changes include updates to its mobile platform, adding a service called Quick Sale for selling mobile phones, updating its branding, expanding virtual reality technology with StubHub and acquiring Corrigan Ltd., which makes visual search technology.

Brent Bellm, ceo of BigCommerce, said: “Our integration with eBay enables retailers to sell to the massive eBay community from a single platform unified with their branded web sites. The eBay and BigCommerce partnership allows retailers to maximize their online sales while minimizing technical and operational complexity.”

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