Beauty subscription service Birchbox has named Claire Paull its first chief communications officer. Paull has been at the almost five-year-old company since 2011, and previously held the role of vice president of public relations and strategic partnerships. She’s been instrumental in key initiatives, including the brand’s men’s launch, international expansion and the retail store opening in New York’s SoHo.

This story first appeared in the June 3, 2015 issue of WWD. Subscribe Today.