By  on December 2, 2019

Holiday selling is proceeding according to script, with consumers shopping online and in stores Thursday through Saturday at levels that supported widespread forecasts for seasonal sales gains averaging in the 4 percent range.

For now at least, the industry mood remains upbeat and the economy strong, although there are concerns about the shorter calendar — six fewer shopping days between Thanksgiving and Christmas than last year — and intensified promoting impacting fourth-quarter margins. Also, the robust growth in online sales continues to come at the expense of brick-and-mortar retail businesses.The Neiman Marcus Group reported increased traffic in all of its online and off-line properties for Black Friday. “Our customers were delighted by our overall experiences and we saw major interest within our ladies’ shoes, contemporary, men’s, and beauty departments,” Geoffroy van Raemdonck, NMG’s chief executive officer, told WWD.

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