By  on August 12, 2019

Bldwn this month opens its first flagship under the direction of Johnathan Crocker in Los Angeles.

The 1,100-square-foot store at 8424 Melrose Place is the culmination of the fashion brand’s revamp that began when Crocker joined the company in 2018 as president and continued with his take for spring 2019. Crocker’s vision for Bldwn evolves the brand beyond its Midwestern roots to a fully realized, modern American fashion label inspired by American architects, designers and artists such as Frank Lloyd Wright, Warren Platner, Charles and Ray Eames, Jean-Michel Basquiat, Keith Haring and Andy Warhol. The new store exemplifies this new direction and will continue to roll out at new and existing stores.

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