Kohl’s newly expanding beauty regimen will soon include Bliss.
The spa-inspired skin-care brand will join labels such as Lorac, Pur Minerals, Cargo and H2O Plus. Kohl’s will add Bliss to 500 doors and its Web site beginning in early March, and the brand will then roll out to all doors throughout the year.
“Over the past two years, we have introduced more than 30 new beauty brands and will continue to support this momentum by bringing our customers another trusted, well-known name with Bliss,” stated Kevin Mansell, Kohl’s chairman, chief executive officer and president. “We have seen the positive results from our new updated beauty departments and are bringing enhanced beauty experiences to all stores.”
A limited assortment of Bliss products will be available on kohls.com beginning Mar. 2, with a wider selection of some 50 products launching on Mar. 15.
The Web site and stores will launch an exclusive kit called Beachin’ Body Bliss on May 15. The collection is expected to grow as the partnership grows.
“Our partnership with Kohl’s allows us to build upon our philosophy to make consumers look and feel beautiful, healthy and happy every day by offering our latest and most effective skin-care products to loyal Kohl’s shoppers across the country,” stated Mike Indursky, Bliss World president.
Kohl’s also is readying for the launch of Christie Brinkley Authentic Skincare, an eight-stockkeeping-unit range developed with the Atlantic Coast Media Group. The collection will begin rolling out to all Kohl’s doors in March.