Bloomingdale's holiday windows have scenes and songs from the upcoming movie "The Greatest Showman."
The circus came to Bloomingdale's 59th Street on Tuesday night and lit up Lexington Avenue with acrobatic dancers, death-defying knife throwing, sword swallowing and aerial acts with no net.The 45 minutes of theatrics were the build up to unveiling Bloomingdale's holiday windows depicting Swarovski crystal-encrusted circus oddities and scenes from "The Greatest Showman" and playing songs from the soundtrack, which become audible just as you approach the windows. Keala Settle, who plays the bearded lady from the movie "The Greatest Showman," serenaded the circus performers with songs from the film which is about the life of P.T. Barnum.Inside Bloomingdale's, Zendaya, who plays Anne Wheeler the trapeze artist in the musical, introduced her capsule collection for Bloomingdale's Aqua private brand. "I wanted to take the fantastical essence of the movie and make it wearable," she told WWD. There's a flair and party spirit to the Zendaya x Aqua line, with glittery maxi skirts and embroidered star gowns, though it's not over-the-top like the cotton candy pink hair and purple leotards Zendaya dons in the film."This is a lot of dress for the money," said Bloomingdale's chairman and chief executive officer Tony Spring, tugging on a sequined dress inspired by the film, which is the basis of the department store's holiday promotion. He highlighted other exclusive products such as the House of Sillage Greatest Showman parfum, and the multitude of circus visual displays and trappings all over the flagship."You can feel the attitude, opulence and optimism of the film injected in every touch point to the consumer, through the store, online, in our social media, in our products running through giftables, fashion, jewelry, sweaters and dresses, and the windows," Spring said.The carnival aesthetic runs throughout the 59th Street flagship, with crystal orbs and circus acrobats suspended from the ceilings; a pop-up shop with candles, fragrances, bags, shoes and dresses inspired by the movie; a mechanical fortune teller; jugglers, and scores of what Spring called "Instagramable moments" like photographing your face on the body of a strong man placard. There's even an old-fashioned "high striker" strength tester that you slam with a sledgehammer to ring the bell."This is more than just a partnership with a film, and it's a spectacular film. It's a strategy that integrates in a powerful way into everything we do," Spring said. The 20th Century Fox film gets released Dec. 20.Some might consider the windows the main event. "They're based on each of the songs in the movie, which is very upbeat and about the possibilities in life, believing in yourself and being able to do whatever you put your mind to," Spring said. "But the windows are intended to show you what's going in the store. They're not just an idea by itself."
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion
Eighty degree temperatures and outdoor installations at the annual Art Basel Miami Beach called for bright, elevated beachwear. See more street style pictures on WWD.com. #theyarewearing #ABMB (📷: @lifeinreverie)
Following September’s emotional tribute to her brother Gianni, Donatella Versace wanted to bring the spring show’s deep sense of intimacy to her @versace_official pre-fall collection. Donatella found inspiration in Versace Palazzo in Milan and from Gianni’s opulent apartment. Archival patterns and new motifs were splashed on silk shirtdresses and fitted jersey frocks. See the rest of the photos on WWD.com. #wwdfashion
Demna Gvasalia continues to shake up the Paris fashion calendar — and experiment with new runway timetables for his @vetements_official brand. WWD has learned that Vetements plans to stage its next coed show for the fall 2018 season on January 19 during Men’s Fashion Week in the French capital. Details about the timing and venue have not been confirmed — stay tuned on WWD.com to catch the latest. #wwdnews (📷: @giovanni_giannoni_photo)
@zacposen's go-to holiday gift? Cookies! "I'll usually bake cookies and send them as a gift," said the designer, who recently released his cookbook "Cooking With Zac: Recipes from Rustic to Refined." Get the recipe for his Brown Butter-Chocolate Chip Cookies via link in bio 🍪🍪🍪 #wwdeye #cookingwithzac
For @monsemaison’s pre-fall 2018 collection, Fernando Garcia and Laura Kim honed in on the brand’s many signatures — men’s wear, which was tweaked and feminized through deconstruction, proportion play and lots of bare shoulders. See the rest of the photos on WWD.com #wwdfashion (📷: George Chinese)
On Friday night, @yohjiyamamotoofficial received the Design for Asia Lifetime Achievement Award in Hong Kong. The 75-year-old designer has been celebrated for many years and is best known for his dark and avant-garde tailoring. “In my long career, in design, architecture, [I’ve been to] so many parties, this is the very first time that I have such a warm feeling, I really appreciate this,” Yamamoto said. #wwdfashion (📷: @dominiquemaitre)