By  on September 19, 2018

NEW YORK – “Denim is our birthright,” stated Frank Doroff, Bloomingdale’s vice chairman. “It’s our biggest business.”

Doroff, a 27-year veteran of Bloomingdale’s, was giving a tour of the renovated denim floor on the second floor of the 59th Street flagship here, highlighting the expanded presentation of denim-based collections and designer shops, the many labels new to the store this season, and the stockpile of exclusives and jeans covering a wide price spectrum.

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