By  on January 5, 2017

LABEL, WHAT LABEL: Still waiting to find out whether he has been accepted to MIT, Stanford, Duke and other colleges, Callahan Hinckley has used some nonlinear thinking to start an e-commerce business.

His company ToRemainAnon — an online store that pixelates label names — seems counter to peer pressure and social media. “Just with myself, my friends and my older siblings, I’ve seen that so often people don’t even acknowledge that there are other brands out there besides the big brands like Nike and Adidas. I’m trying to make people see that there are other brands out there that make clothing that is just as good or better,” Hinckley said. “I want to help them realize that they need to broaden their horizon and expand their views. And then they can find so much more.”

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