By  on May 2, 2018

Calling all surfers, skaters and snowboarders. Boardriders, the store, has officially landed in the U.S. with the opening of the company’s Malibu outpost.

Boardriders — the parent to Quiksilver, Roxy, DC Shoes and now the Billabong action sports portfolio — on Tuesday night officially celebrated its first U.S. store. It’s experiential retail done for the board sport enthusiast: a ceiling carousel of surfboards moves throughout the store, Wi-Fi inside links to local surf and skate schools, and there are yoga classes on the beach just outside the store doors, art exhibits, a place for local bands to play, a barbershop and eventual café area once the permitting process is completed — all run by store manager and Malibu native Chad Marshall.

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