BoohooMAN.com, the men’s arm of Boohoo.com, the London-based e-tailer, will be collaborating with American rapper, songwriter and record producer, Quavo, on a special collection that will launch next month.
The 27-year-old who is in the rap group Migos and goes by the nickname of Huncho, will also be the new face of the online retailer’s spring collection.
The 200-piece lineup, which will launch on the BoohooMAN web site on April 11, will include ready-to-wear and accessories inspired by Quavo’s “bold style and eccentric taste,” the company said.
The urban streetwear offering will include tie-dye sets in denim, tracksuits and T-shirts while psychedelic prints and Nineties silhouettes are showcased in rock T-shirts, neon separates and bright velour two-pieces. Accessories will include bucket hats, bum bags, peak caps, sliders, transparent PVC body bags and mesh utility vests.
The collection will retail from $5 to $75. Since 2017, BoohooMAN.com has partnered with everyone from Quincy, Tyga and Rae Sremmurd to French Montana.