Health and beauty retailer Boots will rebrand as Boots 13 pharmacies it runs in Waitrose supermarkets in the U.K. The retailers are also in talks to test the sale of product lines in each other’s doors. “We view the introduction of the Boots pharmacy brand into Waitrose stores as an important first step in developing a wider partnership with Waitrose to enhance the customer offering in both businesses,” Boots stated.
This story first appeared in the September 30, 2009 issue of WWD. Subscribe Today.