BOSTON — Saks Fifth Avenue’s flagship here is getting a $25 million-plus makeover as the retailer modernizes key stores.

“Consumers vote for us in Boston,” said Andrew Jennings, Saks president and chief operating officer, reached via cell phone in Milan. “It is a very productive store. It will be our most modern store as part of our evolution, and a new look for Saks.”

The overhaul will add 10,000 square feet of selling space, boost service amenities and improve traffic flow. The store, part of the Copley Place complex downtown, will stay open through construction, which is slated to be completed in August.

“We are always looking at that customer who hasn’t had the Saks type of customer service,” Jennings said. “We are always trying to evolve customers into clients, and then into friends and brand ambassadors.”

Design and merchandise specifics for Boston will be disclosed in March, Jennings said. Manhattan architects Gabellini Associates is leading the redesign.

Saks, based in Birmingham, Ala., is also relaunching the Atlanta and San Antonio doors, and upgrading some portions of the San Francisco store.

This story first appeared in the October 3, 2005 issue of WWD. Subscribe Today.

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