Bottega Veneta

MILAN — Bottega Veneta has opened its largest store in the Middle East, located at The Dubai Mall’s Fashion Avenue.

Covering 5,845 square feet over three floors, the boutique carries Bottega Veneta’s women’s and men’s collections including ready-to-wear, handbags and small leather goods, shoes, jewelry, luggage, fragrances and eyewear. The unit also features a customization atelier for customers to choose from an array of exotic skins and styles to create an individualized bag.

“With this new opening, Bottega Veneta once again confirms its commitment to offering the best possible client experience,” said chief executive officer Claus-Dietrich Lahrs, emphasizing the brand’s “distinctive universe of exceptionally crafted products.”

The store’s most striking feature is its exterior façade reminiscent of the brand’s signature intrecciato weave. Made of metal in the brand’s signature dark brown, the top portion of the “weave” is made of diamond-shaped cuts of metal, while the lower section features transparent diamond-shaped windows, which allow a view into the store.

Bottega Veneta

The facade of the new Bottega Veneta store at The Dubai Mall.  Gerry O'Leary

Among key elements of the store, whose concept was conceived by creative director Tomas Maier, are metallic details, warm neutral hues, marble display cubes made of Gris du Marais stone that were chosen specifically for the store, and a glazed interior window that extends from the mezzanine to the first floor. The internal façade is shaped by woven brushed brass to frame the entrance from inside the mall.

The lighting for the store is a unique concept for the Dubai Mall location: each room features a raised, illuminated ceiling which gives off a diffuse and flattering light.

Bottega Veneta

Inside the Bottega Veneta store at The Dubai Mall.  Gerry O'Leary

A special collection will be exclusively available at The Dubai Mall boutique, including handbags from the Knot family in rose gold and diamonds, as well as crocodile and ostrich handbags with precious metals and stones. There are also four styles of women’s sandals in Caiman Metallic, in addition to silk accessories. The men’s collection includes crocodile and nappa carriers as well as slippers and sandals made of ostrich.

The company, controlled by Kering, opened its third maison globally on New York’s Madison Avenue in February, its largest store in the world — following similar concepts in Milan and Beverly Hills, which opened in 2013 and 2016, respectively. To mark the opening, Bottega Veneta held its fall runway show in New York. The next maison is slated to open in Tokyo’s Ginza district at the end of the year.

Bottega Veneta, which is in the midst of a turnaround, grew 4.7 percent in organic terms in the fourth quarter. This was seen as “encouraging” for 2018, said François-Henri Pinault, chairman and ceo of Kering, commenting on 2017 results last month. The company will also renovate 30 stores out of its network of 270 and enrich its offer of small leather goods to entice Millennial consumers, Pinault said. “We are quite confident that Bottega Veneta will return to a normal growth rhythm this year,” he added.

load comments
blog comments powered by Disqus