Boy Meets Girl, the young contemporary line, has partnered with Nordstrom to launch its fall collection at nordstrom.com.
This story first appeared in the November 10, 2014 issue of WWD. Subscribe Today.
Boy Meets Girl is a graphic-heavy ath-leisure collection, featuring Ts, tanks, leggings, sweats, hoodies, faux leather jackets and shorts in bold colors. The line, which went live on the site on Friday, retails from $29 to $78.
“We are always on the lookout for new and emerging brands that broaden our customer offering, so we’re excited to add Boy Meets Girl to our BP. [merchandise] mix,” said Amy Carton, Nordstrom’s national merchandise manager.
According to Stacy Igel, founder, creative director and designer of Boy Meets Girl, the plan is for the line to go into some Nordstrom stores, hopefully by year’s end. “Their Web site does phenomenal over the holidays, so they felt that, with my current online business growth and strong social-media presence and tie-ins, launching online would be a great beginning together,” with the line then rolling out to stores, said Igel.
To promote the collection at Nordstrom, Igel collaborated with longtime friends, actress Sammi Hanratty and digital influencer Allie Marie Evans. Evans will be featured in a variety of campaign videos centered around the launch, which will be released simultaneously on the Nordstrom BP. Blog and Boy Meets Girl’s Web site. To promote the line further, Evans and Hanratty will be producing a variety of content on their respective social-media channels.