Brand Assembly has joined forces with Poolside at the Montauk Beach House for an exclusive shop-in-shop of emerging designers.
Among the designers being featured are Elle Sasson, Maria Stanley, Morgan Carper, Nikki Chasin, Rachel Antonoff, Upstate and Whit.
The shop will be installed Friday and will stay open through Labor Day.
In addition to having exposure in the store, they plan a Poolside block party on July 9 on the lawn at the Montauk Beach House, a boutique hotel.
Brand Assembly was cofounded by Alex Repola and Hillary France in May 2013, and provides the infrastructure and guidance to help emerging brands grow.
“This is a great opportunity for these emerging brands to be featured in a unique and highly curated shop, frequented by a stylish and sophisticated clientele. Our mission at Brand Assembly is to help our brands grow by presenting one-of-a-kind opportunities along with a wealth of other resources to help them succeed,” France said.